Information, Communication and Media Innovations

Social Media is the emerging domain encompassing participatory information and communication technologies that empower everyday people in society to easily access, organize, produce, distribute and comment on content. This includes web-based activities that you may know already and take for granted, such as social networking (e.g. Facebook, Linkedin), citizen journalism (e.g. blogging and twittering), collaboration and knowledge sharing (e.g. Wikipedia, del.icio.us, Google), and multimedia sharing (e.g. YouTube, Flickr, iTunes). It also includes other emerging participatory technologies that you may be less familiar with, such as interactive mobile phone applications and web applications that communicate tightly with mobile phones to create powerful new ways of accessing and sharing content.

iScale is developing a Social Media Community of Practice for innovators and implementers seeking to scale impact using participatory media. We ourselves have been working with a range of Social Media tools from wikis to blogs to Google Apps, and will shortly be launching a new Social Media powered participatory website for the iScale community using the Drupal open source content management system.